A New Circular Era

We believe there is no time to lose to create a system change using our ground-breaking bio-based products in a closed loop system that lasts forever.

Joy and Optimism

We believe in the power of collaboration, joy and optimism to bring about the much-needed change.

Closed Loop

We believe in taking responsibility, so all our products are designed so the materials can be recovered, are produced with minimum environmental impact and part of a closed loop system.

Science-based and realistic

We believe in making science-based decisions, being radically transparent and sharing our knowledge to create positive impact.

Rethinking design for everyday products

We believe in the power of rethinking design, so you can enjoy our everyday products while minimizing your impact.